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OH THAT!

Shows

OH THAT! ORIGINALS

DON’T JUST WATCH THE PRODUCT.
WATCH WHAT HAPPENS AROUND IT.

OH THAT! Originals turn products, personalities, communities and live participation into entertainment people can watch, join and act on.

Every show has its own format, visual world and reason to come back. Together, they create more ways to watch, buy, compete, participate, sell and partner.

Different shows. One network.

Entertainment brings people in.
Participation makes them part of it.

Some OH THAT! Originals are competitions. Some are transformations, tests, games, reveals or community events. The format changes. The standard does not: the show must be worth watching even when a viewer buys nothing—and commerce must belong naturally inside what the audience came to see.

WATCH IT. BUY IT. BE IN IT. PUT YOUR BRAND BEHIND IT.

OH THAT! Originals roster

Two drag performers face off under pink and blue stage lights, each holding an OH THAT! product, with the DRAG WARS logotype between them.

AN OH THAT! ORIGINAL

DRAG WARS

IN DEVELOPMENT

LIVE SELLING COMPETITION

Two drag performers sell the same product head-to-head. Whoever moves the most wins.

FOUNDING POSITION AVAILABLE

THE GREAT GIVE-OFF campaign artwork: two raised crowd silhouettes flanking CAUSE 1 and CAUSE 2 flags beneath the spectrum GIVE-OFF logotype.

AN OH THAT! ORIGINAL

THE GREAT GIVE-OFF

IN DEVELOPMENT

LIVE COMMUNITY FUNDRAISING COMPETITION

Two organizations rally their communities live. Both benefit—and one earns something extra.

FOUNDING POSITION AVAILABLE

PIMP MY DOG campaign artwork: a small dog in pink sunglasses, bandana and denim jacket on a lit stage with before-and-after polaroids and pet products.

AN OH THAT! ORIGINAL

PIMP MY DOG

IN DEVELOPMENT

LIVE PET TRANSFORMATION + PRODUCT DISCOVERY

A dog gets the ultimate product-powered makeover—and the audience helps choose the final look.

FOUNDING POSITION AVAILABLE

THE OH THAT! GAME SHOW marquee artwork: an illuminated bulb-lit game-show sign reading THE OH THAT! GAME SHOW with the tagline THE PRODUCTS ARE THE GAME on a cream field with marquee stars.

AN OH THAT! ORIGINAL

THE OH THAT! GAME SHOW

WORKING TITLE / FORMAT IN DEVELOPMENT

LIVE PRODUCT-CENTERED GAME SHOW

Strange products. Wild guesses. Ridiculous challenges. The products aren't prizes. They're the game.

FOUNDING POSITION AVAILABLE

OH, HER! campaign artwork: four queer women across generations laughing around a marble table as they open a pink OH, HER! surprise box under a neon sign reading good things shop here.

AN OH THAT! ORIGINAL

OH, HER!

IN DEVELOPMENT

LIVE COMMERCE COMEDY

Women bring their favorite finds to the table. Then the opinions start.

FOUNDING POSITION AVAILABLE

WHERE THE HELL ARE WE GOING? campaign artwork: a brush-lettered title over a collage of an overwater bungalow beach, hot-air balloons over rock spires, a mountain gondola, a cruise ship at sunset, a colorful colonial street and a gorilla in the rainforest, with the lines YOUR NEXT GREAT STORY STARTS SOMEWHERE and WATCH. GET INSPIRED. MAKE IT HAPPEN.

AN OH THAT! ORIGINAL

WHERE THE HELL ARE WE GOING?

IN DEVELOPMENT

LIVE TRAVEL DISCOVERY + COMMERCE ENTERTAINMENT

Trips, places and experiences worth getting excited about—with ways to make the inspiration real.

FOUNDING POSITION AVAILABLE

OH THAT! AFTER DARK key art: a gift box filled with deep purple tissue on a cream field, flanked by a heart-shaped leather collar and a lace masquerade mask, with the words AFTER DARK and the line CHEEKY. NOT CREEPY.

AN OH THAT! ORIGINAL · PROGRAMMING + COMMERCE TERRITORY

OH THAT! AFTER DARK

IN DEVELOPMENT

GROWN-UP LIVE COMMERCE ENTERTAINMENT (18+)

Adult products meet grown-up entertainment: cheeky, useful and fun without getting creepy.

FOUNDING POSITION AVAILABLE

OH THAT! BETTER key art: an editorial cream-field composition of fitness, grooming, skincare and recovery products beneath the word BETTER.

AN OH THAT! ORIGINAL · PROGRAMMING + COMMERCE TERRITORY

OH THAT! BETTER

PROGRAMMING VERTICAL IN DEVELOPMENT

PROGRAMMING VERTICAL — HEALTH, FITNESS, GROOMING + WELLNESS

Things that might help you look better, feel better or live better—discovered and explored live.

FOUNDING POSITION AVAILABLE

Shows listed as in development have no confirmed cast, dates, prizes, products, sponsors or results. Details publish here as they are approved.

There’s more than one way into the show.

  • Watch

    Get show announcements, live reminders and replay updates.

  • Participate

    Compete, bring an organization, submit a product or express interest in an upcoming format.

  • Sell

    Put an appropriate product, service, experience or offer into a format where it belongs.

  • Partner

    Own a Moment, a recurring Feature or a founding position behind an entire Original.

These shows are being built now.
So are the positions inside them.

Watch what takes shape. Bring something worth featuring. Put your community in the room. Or become one of the brands that helped an OH THAT! Original exist before anyone else could claim it.