Partner with OH THAT!
PRODUCTS PEOPLE CAN'T STOP TALKING ABOUT.
OH THAT! is looking for products that make people stop and say:
“WAIT. WHAT IS THAT?”
Not another commodity. Not another thing you can find in 47 slightly different versions with a search and a coupon code.
We want:
- The clever thing.
- The beautiful thing.
- The ridiculously useful thing.
- The thing with a story.
- The thing you demonstrate and suddenly everybody wants to try it.
- The thing you can't wait to show somebody.
- The thing somebody buys — and then tells their friends about.
That's an OH THAT! product.
WHAT IS OH THAT!?
OH THAT! is an entertainment-driven live shopping network created for the LGBTQ+ community and everyone who loves us.
We're bringing together great products, big personalities and live entertainment — and making shopping something people actually want to watch.
THINK LESS PRODUCT LISTING. MORE SHOW.
Products aren't sitting quietly on a page waiting to be discovered.
They're demonstrated. Tested. Played with. Talked about. Challenged. Styled. Gifted. Compared. Put in unexpected situations. And, of course, sold live.
Because we don't think shopping has to feel like shopping.
WE'RE LOOKING FOR THINGS WORTH TALKING ABOUT.
You don't need to be an LGBTQ+-owned company to belong on OH THAT!. You do need to have something worth talking about.
We're particularly interested in products that are:
DEMONSTRABLE.
Seeing it makes you understand why you want it.
SHOW-WORTHY.
When it arrives, you want to show somebody.
GIFTABLE.
It immediately makes you think of a person.
STORY-RICH.
There's a founder, invention, mission, transformation or unexpected idea behind it.
FUN TO SELL.
Give the right personality this product and something entertaining can happen.
If your product makes somebody say “OH, THAT!”, we're probably interested.
PRODUCTS BECOME PROGRAMMING.
This is where OH THAT! is different.
We aren't simply building another online marketplace filled with product tiles. We're building shows people want to watch where commerce is part of the entertainment.
“CAN WE SELL THIS?”
It's also
“WHAT CAN WE DO WITH THIS?”
That's where things get interesting.
A product might be
- Demonstrated by a host.
- Tested live.
- Put into a competition.
- Featured in a makeover.
- Used in a kitchen.
- Taken on a trip.
- Given to someone who didn't know they needed it.
- Turned into a challenge.
- Or the centerpiece of an entire segment.
WHO SHOULD TALK TO US?
PRODUCT MAKERS & BRANDS
Have something unusual, useful, beautiful, funny, ingenious — or impossible to understand until somebody sees it? Show us.
SPONSORS & BRAND PARTNERS
Want to do more than put your logo next to somebody else's content? Let's build programming people actually want to watch — with your brand built into the programming, not bolted onto it.
That might be a sponsored segment, a live special, or something we create together around your brand.
If you've been looking for a more entertaining way to reach the LGBTQ+ community and the people who love us, let's talk.
CREATORS & PERSONALITIES
Can you entertain, demonstrate, improvise, teach, challenge, cook, style, test — and occasionally cause a little trouble? We should probably meet.
SELLERS
Know how to sell live — or have products that deserve someone who does? Let's talk.
MEDIA, COMMUNITY & DISTRIBUTION PARTNERS
Already have an audience that might love OH THAT!? Let's figure out what we can do together.
BUILT FOR OUR COMMUNITY. OPEN TO GREAT IDEAS.
OH THAT! begins with the LGBTQ+ community — our tastes, personalities, humor, creativity and buying power.
But this isn't a velvet rope.
Great products can come from anywhere. Great people can come from anywhere.
NO HATERS. THAT'S PRETTY MUCH NON-NEGOTIABLE.
GOT SOMETHING THAT MAKES PEOPLE SAY “OH, THAT!”?
Good. That's exactly what we're looking for.
Whether you've got a product, a brand, a show idea, an audience or something we haven't thought of yet, we'd like to hear about it.
BRING US SOMETHING INTERESTING.
OH THAT! Shopping should be entertaining. More about us