TWO TRIPS. TWO COMPLETELY DIFFERENT STORIES.
A wildlife adventure in February and a Mediterranean escape in June.
Choose one. Want both. We won't judge.
AN OH THAT! ORIGINAL
WHERE THE HELL ARE WE GOING?
YOUR NEXT GREAT STORY STARTS SOMEWHERE.
A beach. A city. A cruise. A festival. A once-in-a-lifetime adventure. Maybe somewhere you haven't even thought about yet.
WHERE THE HELL ARE WE GOING? turns real travel into live entertainment — discovering extraordinary places and experiences, meeting the people who make them happen, revealing what makes them worth the trip, and showing you how you can actually go.
WATCH. GET INSPIRED. MAKE IT HAPPEN.
IN DEVELOPMENT
DON'T JUST WATCH SOMEONE ELSE GO.
FIND OUT IF YOU'RE GOING TOO.
Most travel shows take you somewhere through a screen.
THIS ONE CAN TAKE YOU THERE FOR REAL.
Each edition starts with possibility.
- A gorilla trek.
- A gay ski week.
- A Mediterranean cruise.
- A week built around an extraordinary festival.
- A destination you've never considered.
- A resort escape.
- A cultural adventure.
- Or something nobody sees coming.
Our host meets the people behind the opportunity, digs into what makes it special, asks the questions travelers actually want answered, uncovers the surprises — and, when there is a real travel offer attached, shows viewers how they can make it happen.
THE WORLD IS THE PRODUCT.
THE EXPERIENCE IS THE STORY.
You never quite know where we're going
SAME SHOW.
VERY DIFFERENT JOURNEYS.
ONE TIME: SNOW. NEXT TIME: BEACH. THEN A FESTIVAL. THEN SOMETHING NOBODY SAW COMING.
The destination changes. The experience changes. Even the way we reveal it can change. That's part of the fun. (Illustrative only — no programming has been announced.)
DESTINATION TAKEOVER
One destination. Multiple ways to experience it.
A tourism partner, local experts and travel providers can help viewers discover different stays, experiences and packages around the same place.
FESTIVAL EDITION
The event is the reason to go.
Build the show around a Pride celebration, ski week, cultural festival, sporting event, food event, music experience or other travel-worthy occasion — with different ways for viewers to get there and experience it.
CRUISE / RESORT / TOUR DROP
A real existing travel product gets the spotlight.
Meet the people behind it. Discover what's special. See the dates, experience and offer. Decide whether you're coming.
THE SURPRISE TRIP
Don't tell us where we're going.
Reveal the destination through clues, people, experiences and unexpected details.
THE AUDIENCE PICKS WHAT'S NEXT
You help decide where we head.
When appropriate, viewers help determine which destination, experience or idea OH THAT! explores next.
Formats vary by episode and partner. The surprise is part of the property.
The host is our continuity
ONE CURIOUS HOST.
A WHOLE WORLD OF CHARACTERS.
Destinations change. Operators change. Guests change.
THE HOST IS THE AUDIENCE'S TRAVELING COMPANION.
Funny, curious, skeptical when necessary and genuinely excited when something deserves it, the host interviews travel providers, destination insiders, guides, travelers and local personalities.
No host has been cast. Casting will be announced when it is real.
The host asks what viewers want to know
- Why this place?
- Why this trip?
- What's the thing I'll still be talking about five years later?
- Who's this perfect for?
- Who's it NOT for?
- What's included?
- What will surprise me?
AND EVENTUALLY: HOW MUCH?!
The host's job isn't to read a brochure. It's to find the story that makes somebody want to pack.
EVERY GREAT TRIP HAS AN
OH THAT! MOMENT.
The view you didn't expect.
The room you don't want to leave.
The encounter you can't recreate at home.
The festival at midnight.
The meal.
The wildlife.
The ridiculous upgrade.
The story you didn't know you were going to bring home.
That's what we're hunting for.
IF YOUR TRIP HAS ONE, SHOW US.
For the travel industry
YOU ALREADY BUILT THE TRIP.
LET US BUILD THE SHOW AROUND WHY PEOPLE WANT IT.
Tour operators don't need another listing.
Destinations don't need another logo placement.
Resorts don't need another banner ad.
THEY NEED PEOPLE TO IMAGINE THEMSELVES THERE.
WHERE THE HELL ARE WE GOING? gives travel partners something conventional advertising rarely does: time to tell the story.
- Time to tell the story.
- A real host.
- Real questions.
- Audience participation.
- Discovery.
- Surprise.
- Personality.
- Desire.
And, when appropriate, a direct path from:
“OH THAT LOOKS AMAZING.”
to:
“HOW DO I GO?”
DON'T JUST ADVERTISE THE TRIP. BECOME PART OF THE ENTERTAINMENT THAT MAKES PEOPLE WANT IT.
Who belongs here?
IF YOU CAN TAKE PEOPLE SOMEWHERE,
WE SHOULD PROBABLY TALK.
DON'T SEE YOUR CATEGORY? GOOD. SURPRISE US.
You don't have to invent something new for us
ALREADY HAVE A GREAT TRIP?
EVEN BETTER.
We don't need you to manufacture a special OH THAT! vacation.
If you already operate something exceptional, bring it.
- Existing itinerary.
- Existing departure.
- Existing cruise.
- Existing festival package.
- Existing resort offer.
- Existing experience.
YOU RUN THE TRIP.
WE RUN THE SHOW.
Travel providers remain responsible for their inventory, pricing, booking, traveler requirements, fulfillment, terms and applicable travel obligations.
OH THAT! focuses on the media, storytelling, audience experience, participation, promotion and attributable commerce opportunities defined for each partnership.
Two great trips don't have to fight
WHY MAKE PEOPLE CHOOSE
WHEN THEY MIGHT WANT BOTH?
Not every episode needs a winner.
In fact, sometimes the smartest pairing is two completely different trips at completely different times.
AFRICA IN FEBRUARY.
EUROPE IN JUNE.
Different experience. Different operator. Months apart, so nobody has to choose between calendars — book either, or both.
A viewer might love one. Or the other. Or say:
OH HELL, BOTH.
Introducing
THE BOTH BONUS
When participating travel partners agree, viewers who book two qualifying featured trips can receive a special combined benefit.
Examples may include a travel credit, gear, excursion, transfer, upgrade or other confirmed benefit. No specific Both Bonus exists until it is contracted and disclosed for a particular pairing.
TWO OPERATORS. TWO SALES OPPORTUNITIES. ONE AUDIENCE WITH ANOTHER REASON TO SAY YES.
The show doesn't end when somebody books
THE BOOKING CAN BE THE BEGINNING OF THE STORY.
A featured trip can keep producing story long after its first appearance.
01
WHO'S COMING?
Meet some of the people who booked.
02
COUNTDOWN
The trip is getting closer.
03
THEY'RE THERE
Travelers and operators can supply approved updates and content from the experience.
04
THEY'RE BACK
What happened? What surprised them? Would they do it again?
05
WHAT'S NEXT?
Tease the next opportunity.
THE TRIP BECOMES A STORY PEOPLE CAN FOLLOW.
That can give participating travel partners opportunities for continued exposure beyond a single live appearance, subject to the agreed partnership and content rights. No specific reach, impressions, audience size or number of content pieces is represented unless contracted.
SO...
WHERE THE HELL ARE WE GOING NEXT?
Maybe we tell you.
Maybe we give you three clues.
Maybe the audience votes.
Maybe a mysterious suitcase appears on set.
Maybe next week's guest refuses to tell us until they're live.
KNOWING WHAT'S NEXT SHOULDN'T BE GUARANTEED. WANTING TO KNOW SHOULD BE.
Commercial partnership
DON'T SPONSOR TRAVEL CONTENT.
OWN A PIECE OF THE JOURNEY.
WHERE THE HELL ARE WE GOING? is being built as a recurring OH THAT! Original with multiple ways for brands and travel partners to become part of what viewers actually came to watch.
OWN THE SHOW
FOUNDING PRESENTING PARTNER — FROM $15,000
Top-level association with the property.
Potential scope can include presenting association, agreed category considerations, integration across qualifying editions, show-page presence, agreed content rights, promotional participation and Founder's Dividend benefits.
From $15,000 is a starting point, not a ceiling. Final scope and investment depend on term, rights, exclusivity, activations, distribution and deliverables.
OWN A JOURNEY
FEATURE-LEVEL PARTNERSHIP — FROM $7,500
Own a journey rather than a placement.
Potentially built around a featured destination, trip, cruise, event, travel experience or recurring travel territory.
OWN A MOMENT
FROM $2,500
A useful, natural part of the journey.
Luggage, connectivity, an upgrade, an experience, an audience benefit, a reveal or another relevant activation.
CUSTOM TRAVEL PARTNERSHIPS
INDIVIDUALLY STRUCTURED
For travel providers whose economics don't fit a standard position.
Tour operators and travel providers may also participate through individually structured commercial arrangements involving media investment, booking attribution, commissions/revenue share, promotional commitments or combinations thereof.
- DESTINATION TAKEOVER / OWN THE DESTINATION
- OWN THE DEPARTURE
- OWN THE STAY
- OWN THE UPGRADE
Illustrative creative examples, not guaranteed inventory or literal ownership rights. Participation never purchases guaranteed editorial praise, favorable treatment or sales.
Every position is custom-built and subject to fit, availability, category conflicts, editorial standards and a final agreement. Payment never purchases guaranteed editorial praise, favorable treatment or sales.
The partner economic idea
WE'RE NOT LOOKING FOR A CUT OF YOUR BROCHURE.
WE WANT TO HELP CREATE DEMAND.
The strongest partnerships can align everyone's incentives.
You bring something worth traveling for.
We make people want to know more.
The audience gets a real opportunity to go.
To be clear: this isn't a passive affiliate listing, and it isn't us waiving economics. We turn appropriate travel products into entertainment, and we participate in agreed commercial terms — media, commission, revenue share or a combination — when bookings result.
GREAT TRAVEL PRODUCT + GREAT ENTERTAINMENT + REAL PATH TO BOOKING.
Collaboration
BUILT WITH TRAVEL IN ITS DNA.
WHERE THE HELL ARE WE GOING? is developed by OH THAT! in collaboration with PrideNomad™, bringing established travel publishing, destination discovery and LGBTQ+ travel perspective into the development of the property.
PrideNomad contributes travel perspective, destination knowledge, editorial and community insight and, where appropriate, distribution — helping surface destinations, operators, experiences and stories worth exploring while OH THAT! provides the live commerce-entertainment platform. Neither party operates a trip unless that is explicitly stated for a specific offering.
GREAT TRAVEL STARTS WITH CURIOSITY.
GREAT COMMERCE STARTS WITH WANTING TO GO.
PrideNomad does not endorse every provider, destination or offer featured on the show.
Trust / real travel
DREAM BIG.
READ THE DETAILS.
When OH THAT! features a real travel offer, viewers should be able to understand who operates it and the important terms before purchasing or booking.
We clearly distinguish:
- editorial / show content
- sponsored participation
- paid travel-provider participation where applicable
- bookable offers
- indicative ideas that are not yet bookable
Every bookable offer clearly identifies the actual operator or provider and appropriate material information such as dates, availability, inclusions and exclusions, pricing basis and material booking terms before purchase.
The tour operator or provider remains the operator of record — responsible for pricing, inventory, fulfillment, traveler terms, required disclosures and delivery of its travel product unless a written agreement explicitly states otherwise. OH THAT! does not become the tour operator merely by featuring or marketing a third-party trip.
WE CAN MAKE THE REVEAL SURPRISING.
THE TERMS SHOULDN'T BE.
Real answers
STRAIGHT REAL ANSWERS.
No. OH THAT! does not guarantee bookings, audience size, conversion, sales, ROI or any other commercial result. We build entertainment that creates demand and a real path to book — the outcome is never promised.
Generally, no. The identified tour operator or travel provider remains the operator of record and is responsible for pricing, inventory, fulfillment, traveler terms, required disclosures and delivery of its travel product unless a written agreement explicitly states otherwise.
No. The format is deliberately flexible. An edition might feature two complementary trips, one destination with several packages, a festival, cruise, resort, tour, surprise destination or another travel-worthy opportunity.
No. We would much rather make viewers want both than manufacture a loser. Complementary trips can run months apart, so nobody has to choose between calendars.
Potentially, yes. Destination editions can showcase a place and multiple legitimate ways to experience it.
Absolutely. Existing, properly operated travel inventory may be particularly suitable because the operational details already exist.
Yes. An event can become the reason for the trip, with appropriate travel providers and packages surrounding it.
Yes. Relevant brands can explore presenting, feature, moment and custom partnerships.
Editorial consideration and paid participation are separate. Some opportunities may be editorially selected; paid integrations, sponsorships and commercial travel-provider participation must be clearly disclosed and governed by the applicable agreement.
PrideNomad™ collaborates on the property by contributing LGBTQ+ travel perspective, destination knowledge, editorial and community insight and, where appropriate, distribution. Neither PrideNomad nor OH THAT! operates a trip unless that is explicitly stated for a specific offering.
Yes. Partners who actively promote their appearance can help make the live experience more valuable for everyone. Distribution collaboration can be built into appropriate partnerships.
Good. Tell us where the hell you want to take people.
SOMEWHERE OUT THERE IS A TRIP PEOPLE DON'T KNOW THEY WANT YET.
IT COULD BE YOURS.
You already have the destination.
The departure.
The rooms.
The ship.
The festival.
The guides.
The experience.
The story.
Let's turn all of that into something people want to watch — and give them a real way to become part of it.
DON'T JUST PUT YOUR TRIP ON SALE.
PUT IT ON THE SHOW.
WHERE THE HELL ARE WE GOING?
YOUR NEXT GREAT STORY STARTS SOMEWHERE.
WHERE THE HELL ARE WE GOING? is in development. No cast, dates, destinations, offers, audience size, bookings or commercial results are guaranteed. Featured travel is operated by the identified travel provider.
Partner inquiry
WHERE DO YOU WANT TO TAKE US?
Bring us the trip, destination, event, experience or brand. We'll start with the story.