AN OH THAT! ORIGINAL
SAME PRODUCT.FIVE MINUTES EACH.MAY THE BEST QUEEN WIN.
Two drag performers get the exact same product, the exact same offer and five minutes each to sell it live—using all the creativity, comedy, nerve and persuasion they can bring.
After two or three rounds, the queen who sells the most qualifying units wins the battle and the announced prize.
IN DEVELOPMENT
THE PLAYING FIELD IS EQUAL. THE PERFORMERS AREN'T.
SAME THING TO SELL. COMPLETELY DIFFERENT WAYS TO SELL IT.
For each round, both queens receive the same product, price, offer, approved information and five-minute clock.
One might create a character. One might stage an outrageous demonstration. One might tell a story, build a fantasy, improvise with the audience or find a completely unexpected reason to want the thing. Their job is simple: make people care, then make them buy.
Qualifying units sold go onto the scoreboard. The product changes and they battle again. At the end of the announced rounds, the highest cumulative sales total wins.
THE PRODUCT IS THE SAME. THE PITCH CHANGES EVERYTHING.
TWO QUEENS. UP TO THREE PRODUCTS. FIVE MINUTES EACH.
01
SAME PRODUCT
Both queens receive the identical product, price, customer offer, approved information, fulfillment terms and five-minute selling window.
02
FIVE MINUTES EACH
Queen A sells it her way. Queen B sells it hers. They may use any creative approach permitted by the published rules.
03
THE SCORE MOVES
Qualifying units sold are added to the live scoreboard. Then a different product begins the next round.
04
THE SELLING QUEEN WINS
After the announced two or three rounds, the performer with the highest cumulative qualifying sales total wins the battle and the prize disclosed for that edition.
The winner is determined by the published primary sales metric under the defined rules and equal selling opportunity. Audience reactions are participatory and do not determine the winner unless a separately disclosed audience award is created. Final rules will publish performance order, the qualifying-sales metric, treatment of returns and cancellations, tie handling, audience participation, scoreboard verification and the prize before the first production.
YOU'RE NOT JUST WATCHING THE ROOM.YOU ARE THE ROOM.
React to the pitches. Back the moments you love. Discover products worth wanting. Help shape what happens next.
Some offers may be limited. Some may be live-only. The exact audience mechanics will be published before the first production.
FOR PERFORMERS WHO CAN WORK A ROOM
CAN YOU SELL THE HELL OUT OF SOMETHING?
We are looking for drag performers with presence, point of view, timing and commercial instinct.
You do not need the largest following. You need to make people stop, listen, care and act.
The audition begins with one object and one minute.
Casting details, eligibility, compensation, locations and production dates will be published when confirmed. Submissions are not currently open.
YOUR PRODUCT. THEIR STAGE.
GIVE THEM SOMETHING WORTH SELLING.
Participating products are not prizes sitting on a table. They are the thing both queens are competing to sell—same product, same price, same offer, five minutes each.
DRAG WARS needs products that can survive a close-up, inspire a point of view and hold up under a live pitch. Selected products may appear in competition rounds, drops or live offers. Product inclusion requires separate approval for inventory, claims, fulfillment, returns and customer experience.
COMMERCIAL PRODUCT INTEGRATION
PUT YOUR PRODUCT IN THE BATTLE.
Two queens. Same product. Same offer. Completely different ways to sell it.
WHAT HAPPENS WHEN THE PRODUCT THEY'RE FIGHTING TO SELL IS YOURS?
Product participation is approved separately for inventory, claims, fulfillment and returns. Participation never influences the competition result.
FOUNDING POSITIONS AVAILABLE
DON'T PUT YOUR LOGO NEXT TO THE BATTLE.OWN PART OF IT.
Own a reveal. A recurring challenge. The room's reaction. Or the entire original.
The strongest integration becomes part of how DRAG WARS works—not something the audience waits to skip.
The founding presenting position
OWN THE SHOW
Founding Presenting Partner · FROM $15,000
Explore presenting association, category position and founding-show integration.
OWN A MOMENT
FROM $2,500
Own a defined episode moment, reveal, prize, product drop or activation.
OWN A FEATURE
FROM $7,500
Own a recurring challenge, branded format element, category or audience mechanic.
DRAG WARS-SPECIFIC INVENTORY — EXAMPLES
OWN A ROUND
Attach to a full five-minutes-each selling round.
OWN THE SCOREBOARD
Associate with how the running sales total is presented.
OWN THE PRIZE
Put your name on the prize disclosed for that edition.
PUT YOUR PRODUCT IN THE BATTLE
Become the product both queens compete to sell.
These are illustrative custom opportunities, not a rate card. Availability, pricing and deliverables are confirmed per edition. No commercial position influences who wins.
WHERE THIS ACTUALLY STANDS
DRAG WARS is in development. OH THAT! does not currently guarantee cast, dates, audience size, sales, distribution, press coverage or virality. Sponsor deliverables, remedies, approvals, usage rights and category terms will be documented before commitment.
DRAG WARS QUESTIONS.
Three ways. You can own a defined Moment, own a recurring Feature, or take the founding presenting position on the Show. Custom Drag Wars-specific opportunities—such as a round, the scoreboard, the prize or product integration—can be built inside those levels, subject to availability and contract.
Potentially. In DRAG WARS the featured product is what the queens actually compete to sell, so it must be visually demonstrable, operationally ready, priced for a live offer and appropriate for the format. Sponsorship does not automatically guarantee product inclusion, and product inclusion requires separate approval.
Deliverables are documented per position and may cover on-air integration, category association, product participation where approved, and content usage rights. Approvals, remedies and category terms are agreed in writing before commitment. Sponsorship never includes influence over who wins.
The published primary sales metric decides. Both queens sell the same products for five minutes each under equal selling conditions, and qualifying units sold accumulate across the announced rounds. The highest verified total wins. Audience reactions are participatory and do not determine the winner unless a separately disclosed audience award is created. Full rules will address order, returns, cancellations, ties and verification before the competition opens.
Casting is not open yet. Join casting alerts to receive eligibility, compensation, location and submission details when confirmed.
The first production date has not been announced. Join the alert list and we will tell you when it is real.
No. DRAG WARS is an independent OH THAT! live entertainment and commerce concept in development.
THE ROOM IS FORMING.HOW DO YOU WANT IN?
DRAG WARS INTEREST