PREMIERES THURSDAY, NOVEMBER 5
LIVE FROM WILTON MANORS / FORT LAUDERDALE
AN OH THAT! ORIGINAL
SAME PRODUCT.FIVE MINUTES EACH.MAY THE BEST QUEEN WIN.
PREMIERES THURSDAY,NOVEMBER 5
LIVE FROM WILTON MANORS / FORT LAUDERDALE
Time to be announced.
Two queens. The same product. The same clock.
Five minutes each to entertain, persuade and sell the hell out of it.
Drag Wars turns live shopping into a competition — with LGBTQ+ nonprofits sharing in the impact.
Be first to know when the November 5 show goes live.
AN OH THAT! ORIGINAL — IN DEVELOPMENT
HOW DO YOU WANT IN?
WATCH + SHOP
Come for the queens. Watch the battle. Shop the products while it happens.
PARTNER / SPONSOR
Put your brand inside the entertainment instead of interrupting it.
BRING A PRODUCT
Put something worth selling directly into the competition.
REP A NONPROFIT
Drag Wars can put LGBTQ+ organizations into the competition, the conversation and the impact.
COMPETE
Got presence, timing and the ability to move a room — and a product?
BRING A PRIZE
Travel. Experiences. Merchandise. Services. Give the competition something worth winning.
THE PLAYING FIELD IS EQUAL.THE PERFORMERS AREN’T.
01
SAME PRODUCT
Both queens face the same featured product under the same competitive conditions.
02
FIVE MINUTES EACH
Same clock. Same opportunity. No endless pitch.
03
THE QUEENS BRING THE MAGIC
Comedy. Performance. Personality. Demonstration. Persuasion. Whatever moves the room — and the product.
04
THE SCOREBOARD MOVES
The competition unfolds live under published rules and qualifying commerce metrics.
A BRAND CAN BE PART OF THE BATTLE.A BRAND CANNOT BUY THE OUTCOME.
Full rules, qualifying-sales metrics, attribution method, prize details, tie handling, audience participation and treatment of returns and cancellations will be published before production.
FOR BRANDS
THE PRODUCT ISN’T PLACED.THE PRODUCT IS THE ASSIGNMENT.
Drag Wars doesn’t pause the entertainment to run an ad.
The product creates the entertainment.
Give two great performers the same thing to sell and suddenly the demonstration, the pitch, the jokes, the objections and the audience reaction become the show.
That’s the difference.
DON’T ASK, “WHERE DOES OUR LOGO GO?”
ASK: “WHAT HAPPENS WHEN THEY HAVE TO SELL OUR PRODUCT?”
FUN WITH A PURPOSE
THE QUEENS COMPETE.THE COMMUNITY WINS.
Drag Wars was built to do more than move merchandise.
Across five competitive rounds, each queen can represent a different LGBTQ+ nonprofit — putting as many as 10 organizations into a single episode.
That means participating organizations can receive financial support, visibility and a reason to introduce Drag Wars to their own communities.
MONEY
Drag Wars is being designed to generate financial support for participating LGBTQ+ nonprofits. The final charitable formula will be published before launch.
EXPOSURE
Each episode can introduce organizations and their work to people who may never have encountered them before.
AMPLIFICATION
Queens, nonprofits, brands, sponsors, partners and OH THAT! all have a reason to help the episode travel beyond the room.
THE CAUSE SHOULDN’T DEPENDON THE PRICE TAG.
The charitable model is being designed so an organization’s core benefit is not simply determined by whether its assigned product happens to be more expensive or easier to sell.
Drag Wars premieres November 5 · Wilton Manors / Fort Lauderdale
DON’T BUY AN INTERRUPTION.BECOME PART OF THE SHOW.
Traditional sponsorship buys attention around entertainment.
Drag Wars creates ways for brands to participate inside the format — through products, competitive moments, prizes, shows, series and larger partnerships.
HOW MUCH OF DRAG WARSDO YOU WANT TO OWN?
“Own” means the contracted sponsorship position — not ownership of the Drag Wars intellectual property or competition outcome. Not every option is automatically available.
01
PRODUCT MOMENT
Put a product directly into the competition.
02
SHOW
Take a meaningful sponsorship position around one Drag Wars activation.
03
SERIES
Build a presence across multiple episodes.
04
CATEGORY
Secure category positioning or exclusivity where appropriate and contracted.
05
MARKET
Build a defined local activation with agreed community, venue or media support.
06
LAUNCH CAMPAIGN
Connect Drag Wars with broader OH THAT!, content, commerce and agreed distribution opportunities.
PARTNERSHIP LEVELS
START WHERE THEOPPORTUNITY MAKES SENSE.
ACTIVATION PARTNERSHIP
FROM $2,500
A tightly defined way into the show: a product moment, prize, round, activation or other natural integration.
FEATURED PARTNERSHIP
FROM $7,500
A larger role across a show, series, recurring element or defined campaign.
FOUNDING / PRESENTING PARTNERSHIP
FROM $15,000
A principal position around Drag Wars, a category, show or broader launch initiative.
NEED SOMETHING BIGGER?
Multi-show, market, category and broader OH THAT! partnerships are built individually.
PRIZE PARTNERS
GIVE THEM SOMETHINGWORTH WINNING.
NOT EVERY DRAG WARS PARTNERNEEDS TO BE THE BIGGEST SPONSOR.
Hotels, travel companies, retailers, restaurants, technology companies, service providers and other partners may be able to contribute valuable prizes or experiences that create another reason to compete.
All proposed prizes are subject to approval and applicable terms.
- 01HOTEL STAYS
- 02TRAVEL EXPERIENCES
- 03MERCHANDISE
- 04GIFT CARDS
- 05DINING
- 06TECHNOLOGY
- 07PROFESSIONAL SERVICES
- 08ENTERTAINMENT
YOUR PRODUCT. THEIR STAGE.
GIVE THEM SOMETHINGWORTH SELLING.
STRONG DRAG WARS PRODUCTSGIVE PERFORMERS SOMETHINGTO WORK WITH.
Something they can demonstrate. Transform. Taste. Compare. Gift. Style. Explain. Roast. Fall in love with. Or make an audience say, “Wait — what is that?”
Participating products aren’t prizes sitting on a table. They’re the assignment.
Products must be legal to sell, appropriate for the OH THAT! audience and supportable from order through fulfillment.
Submitting a product and sponsoring Drag Wars are related, but they are not the same thing. Product participation requires approval based on fit, inventory, claims, fulfillment, returns and customer experience.
CASTING CALL
CAN YOU SELL THE HELLOUT OF SOMETHING?
YOU DON’T NEED THE BIGGEST FOLLOWING.
You need to make people stop, watch, laugh, care — and act.
We’re looking for drag performers with presence, point of view, timing and commercial instinct.
Can you entertain while the clock is running? Can you turn an ordinary product into a moment? Can you sell the hell out of something without turning into an infomercial?
THEN WE SHOULD PROBABLY KNOW WHO YOU ARE.
Casting details, eligibility, compensation, locations and production dates will be published when confirmed.
HOW IT TRAVELS
THE SHOW SELLS.THE MEDIA TRAVELS.THE COMMUNITY MULTIPLIES IT.
Drag Wars can happen in one room without ending there.
Every episode can create queen moments, nonprofit stories, product battles, clips, reactions and shareable competition content.
And the people participating in the show have reasons to help it travel.
Where appropriate, OH THAT!’s broader media ecosystem, including PrideNomad, can extend strong ideas beyond the live show. Distribution, coverage and reach are not guaranteed.
- QUEENS.
- NONPROFITS.
- PRODUCT BRANDS.
- SPONSORS.
- PRIZE PARTNERS.
- VENUES.
- CREATORS.
- OH THAT!
IN DEVELOPMENT. NOT IMAGINARY.NOT GUARANTEED.
Drag Wars is an original OH THAT! entertainment-commerce property currently in development.
We’re building the format, partnerships, nonprofit participation, commerce mechanics and production model now.
Cast, dates, venues, audience size, sales, distribution, press coverage, charitable totals and outcomes are not guaranteed until confirmed.
Commercial deliverables, approvals, usage rights, category terms and other commitments will be documented before commitment.
DRAG WARS QUESTIONS.
The show
The selling is the competition. Two drag performers face the same featured product under the same timed conditions and turn the pitch itself into entertainment — while LGBTQ+ nonprofits participate in the impact.
The current format uses timed competitive product rounds. Performers face the same featured product under the same competitive conditions, and results are determined under published rules and qualifying commerce metrics.
The final competition and scoring rules are still being finalized. Sponsors and participating brands cannot purchase or control the outcome.
No. The format is being designed for live entertainment and commerce with content and distribution opportunities that can extend beyond the physical room where appropriate.
Drag Wars premieres Thursday, November 5, 2026, live from Wilton Manors / Fort Lauderdale. The show time will be announced separately.
No. Drag Wars is an OH THAT! Original and is not affiliated with another drag competition unless a specific partnership is announced.
LGBTQ+ nonprofits
The current episode model allows each queen to represent a different LGBTQ+ nonprofit in each round, creating room for up to 10 participating organizations in an episode. Participating organizations can receive financial support and exposure and are expected to help promote their participation.
The final charitable economic formula is still being modeled and has not been published. We will disclose the applicable structure before launch rather than inventing a percentage now.
The current model is being designed so the core charitable benefit is shared fairly rather than simply rewarding the organization attached to the highest-priced or easiest-to-sell product. Final terms will be documented before participation.
Yes, we are interested in hearing from LGBTQ+ nonprofits that may fit the format and are willing to actively participate in promoting their episode.
Use the form below and choose “LGBTQ+ Nonprofit.”
Brands, products & prizes
Possibly. Drag Wars needs products that work live: products performers can demonstrate, explain, compare, transform, taste, style, gift or otherwise turn into entertaining selling moments. Product participation is subject to approval.
Use the form below and choose “Product / Seller.”
No. Product participation and sponsorship are related but different opportunities. Sponsorship does not automatically guarantee product inclusion, and submitting a product does not require purchasing a sponsorship.
Opportunities may include product moments, activation partnerships, featured partnerships, presenting or founding positions, prizes, series participation, category relationships and larger custom campaigns where appropriate.
Use the form below and choose “Sponsor / Brand Partner.”
No. Drag Wars creates an entertainment-commerce environment and defined sponsor deliverables. Sales, audience size, distribution and commercial results are not guaranteed.
No. A brand may participate in the format but cannot buy the competition outcome. Competition rules and qualifying metrics will govern results.
Yes. Valuable prizes and experiences may create additional opportunities to participate even when a traditional sponsorship is not the right fit. All proposed prizes are subject to approval and applicable terms.
Use the form below and choose “Prize / In-Kind Partner.”
Performers
We are building the casting pipeline now. Casting details, eligibility, compensation, production locations and dates will be announced when confirmed.
Use the form below and choose “Compete / Performer.”
Not necessarily. Presence, entertainment ability, timing, personality and the ability to connect with an audience matter. Final casting criteria will be published with casting information.
YOUR MOVE.
WHAT PART DO YOUWANT TO PLAY?
Watch it. Compete in it. Put your product in it. Bring your nonprofit into it. Sponsor it. Give them something worth winning.
Drag Wars is being built now.
If you belong in the room, tell us.
Choose a part and we’ll set up the right conversation below.
STEP TWO
TELL US HOW YOUWANT IN.
The first Drag Wars goes live Thursday, November 5 in Wilton Manors / Fort Lauderdale. Tell us how you want to be part of it.