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OH THAT!
OH, HER! campaign artwork: four queer women across generations laughing around a marble table as they open a pink OH, HER! surprise box under a neon sign reading good things shop here.

AN OH THAT! ORIGINAL

OH, HER!

FOR HER. WITH HER. BY HER.

FOUR GENERATIONS. ONE CHOSEN FAMILY. VERY DIFFERENT TASTE.

Every episode, women bring products they're excited about to the table, tell us why, and try to make everybody else understand what they see in them.

A live commerce comedy built around four queer women viewers come to know and love. Every week, a new surprise box brings products, discoveries and a new story to the table.

The women bring the chemistry. The products start the conversation. And everything featured is there to be discovered, discussed—and shopped.

IN DEVELOPMENT

Meet OH, HER!

THE SHOPPING SHOW THAT FEELS LIKE YOUR FAVORITE TABLE OF FRIENDS

DIFFERENT WOMEN. DIFFERENT TASTE. SAME TABLE.

Four recurring queer women from different generations. Different lives. Different styles. Different opinions.

THEY'RE NOT INTERCHANGEABLE PRESENTERS. THEY'RE AN ENSEMBLE.

Nobody watches out of obligation. They come back because these women are funny, opinionated, surprising and genuinely fun to be around—and because chemistry is the part you can't fake.

Viewers get to know them: what they love, what they'll never wear, who always discovers something first, who knows quality when she sees it, and who can convince somebody else to try the thing she swore wasn't for her.

Guests can drop in. Stories change. Products change.

THE FAMILY STAYS.

This continuity is central to the format. OH, HER! is designed to create affinity with recurring personalities rather than starting over with a new cast every episode.

The box

EVERY WEEK, A NEW STORY ARRIVES IN THE BOX.

The women don't know everything that's coming.

A curated OH, HER! surprise box arrives containing the products and clues that drive that week's conversation.

It could be:

  • Date Night
  • We're Going Somewhere
  • Under $100
  • Someone's Coming Over
  • You Need This
  • She'd Never Wear That
  • Local Finds
  • A completely unexpected theme

Each featured item comes with the factual information the cast needs—product details, specifications, price, relevant features and approved claims—without scripting what anyone has to think about it.

THE REVEAL STAYS REAL.
THE CONVERSATION STAYS INFORMED.

And the products become part of what happens next.

THE PRODUCTS AREN'T COMMERCIAL BREAKS. THEY'RE HOW WE FIND OUT WHAT HAPPENS.

The Champion Rule

EVERY PRODUCT HAS A CHAMPION.

OH, HER! is not built around trashing products for entertainment.

Products are curated before they reach the table. Every featured product must have at least one authentic Champion—someone in the ensemble who genuinely likes it, wants it, understands its appeal, would use it or knows exactly who it's for.

THE OTHER WOMEN DON'T HAVE TO AGREE. THAT'S WHERE THE FUN BEGINS.

  • One might wear it.
  • Another might buy it for her girlfriend.
  • Another might style it completely differently.
  • Another might say, “Not for me—but that's SO you.”

Different opinions create different reasons to buy rather than one scripted sales pitch.

OH THAT! does not sell guaranteed praise. Product participation does not require cast members to make claims or express opinions they do not genuinely hold. Products are selected through pre-show curation so that authentic enthusiasm and editorial integrity can coexist.

Why this works for brands

DON'T INTERRUPT THE SHOW. BECOME PART OF IT.

Traditional sponsorship puts a brand around the entertainment.

OH, HER! creates opportunities to put appropriate brands and products inside the entertainment itself.

A product can be:

  • revealed from the OH, HER! box
  • tried, worn or demonstrated by the ensemble
  • championed by the cast member who genuinely connects with it
  • incorporated into an episode story or theme
  • introduced through an appropriate guest
  • featured as part of a destination, occasion or challenge
  • made available for viewers to shop while the conversation is happening

THE GOAL IS NOT TO STOP THE SHOW FOR A COMMERCIAL. THE PRODUCT HELPS CREATE THE SHOW.

THE ENTERTAINMENT CREATES ATTENTION.
THE CHARACTERS CREATE TRUST.
THE PRODUCT CREATES THE COMMERCE.

  • Characters create loyalty.
  • Stories create anticipation.
  • Products create conversation.
  • Champions create desire.
  • Live commerce captures the sale.

Product integration

GIVE THEM SOMETHING WORTH BRINGING TO THE TABLE.

A participating product can become the reason for a story, a reaction, a conversation, a demonstration or a discovery—rather than an interruption between content.

THE BEST INTEGRATION ISN'T A MENTION. IT'S SOMEBODY AT THE TABLE WHO CAN'T WAIT TO SHOW IT TO YOU.

Paid relationships are disclosed. No host or guest is scripted into claiming personal enthusiasm, experience or endorsement she doesn't actually have. Sponsorship buys the opportunity to be in the conversation—never the opinion.

Brand categories

WHAT BELONGS AT THE TABLE?

OH, HER! is not restricted to stereotypically feminine categories. Fit is decided by the ensemble, the episode and the audience—not by assumption.

Sponsorship opportunities

PUT YOUR BRAND INSIDE OH, HER!

Two main ways in: own the table, or bring something to it. OH, HER! is being developed with a limited group of founding brand and sponsorship partners.

FROM $15,000

OWN THE TABLE

The OH, HER! Founding Presenting Partner position—show-level association across an agreed season, run or programming period.

  • presenting-partner recognition
  • show-page presence
  • agreed promotional placements
  • category alignment where appropriate
  • integrated show moments developed with production
  • inclusion in agreed OH THAT! promotional activity
  • first consideration for appropriate future OH, HER! activations

Show-level sponsorship. It does not purchase a host's opinion, endorsement, a cast seat or a predetermined reaction.

BRING SOMETHING TO THE TABLE

Product and brand participation—your product becomes a reason for a story, a reaction, a demonstration or a discovery.

  • product considered through pre-show curation
  • featured inside the conversation rather than beside it
  • revealed from the box, tried, worn or demonstrated where it fits
  • shoppable where the product is genuinely available

Paid relationships are disclosed. All inclusion remains subject to curation, suitability, availability and editorial standards. Payment never purchases a predetermined editorial opinion.

Also available

THE BOX PARTNER

Own or support the show's signature recurring discovery device.

  • association with the OH, HER! surprise box
  • recurring recognition around product discovery
  • agreed visual branding
  • themed-box opportunities
  • appropriate product inclusion subject to curation

The box is recurring intellectual property inside the format—not a logo slot.

CATEGORY PARTNER

For brands seeking a recurring relationship with an appropriate merchandise or lifestyle category.

  • Fashion
  • Jewelry
  • Beauty
  • Travel
  • Home
  • Lifestyle

Potential integrations are subject to product fit, editorial standards and agreed category terms.

EPISODE / STORY PARTNER

Align with an appropriate episode theme or story.

  • Date Night
  • We're Going Somewhere
  • Under $100
  • Local Finds

The sponsorship should help create the episode rather than merely appear around it.

Potential integrations described here are illustrative of what can be scoped. Every position is custom-built and subject to fit, availability, category conflicts, editorial standards and a final agreement. Sponsorship never buys a cast seat, a host's opinion or a predetermined outcome.

Founding opportunity

GET IN WHILE WE'RE STILL BUILDING THE TABLE.

OH, HER! is a new OH THAT! Original currently being developed for the OH THAT! live commerce platform.

That creates something mature media properties usually cannot offer:

THE OPPORTUNITY TO HELP SHAPE AN APPROPRIATE FOUNDING PARTNERSHIP BEFORE THE FORMAT, INTEGRATIONS AND CATEGORY RELATIONSHIPS BECOME FIXED.

We are talking with brands, agencies, retailers, destinations and other partners that see the opportunity in commerce entertainment created for queer women—and in a format designed around recurring characters rather than disposable product pitches.

Tell us what you're trying to accomplish. We'll tell you whether OH, HER! is a fit.

Bigger than representation

QUEER WOMEN SHOULDN'T BE AN AFTERTHOUGHT.

OH THAT! is building LGBTQ+ commerce entertainment across different interests, identities, generations and communities.

OH, HER! creates a recurring property in which queer women aren't occasional guests or a demographic footnote.

THEY OWN THE TABLE.

The ensemble can naturally include lesbian, bisexual, queer and other women across generations, styles and lived experiences.

The objective isn't to create programming that lectures viewers about diversity. It's to create a funny, addictive commerce show that happens to give queer women the microphone—and gives brands an authentic way to join the conversation.

Guests

THERE'S ALWAYS ROOM FOR ONE MORE CHAIR.

The core ensemble stays consistent. But the door stays open.

Appropriate guests can join the table: creators, designers, founders, experts, local personalities, community figures and recognizable talent where actual participation has been arranged.

Guests can bring a discovery, introduce something from the box, participate in the week's story or simply join the conversation.

Expansion

ONE FAMILY FIRST. THEN WE SEE WHERE IT GOES.

The initial goal is to prove the ensemble, show format and commerce engine with one recurring cast.

If the format earns expansion, OH, HER! can potentially support additional local ensembles or editions while preserving the same central DNA:

RECURRING RELATIONSHIPS + DIFFERENT GENERATIONS + CURATED DISCOVERIES + AUTHENTIC CHAMPIONS + SHOPPABLE CONVERSATION.

Real answers

REAL ANSWERS.

A live commerce comedy built around four recurring queer women from different generations. Each week a curated surprise box brings products, discoveries and a new story to the table, and everything featured is there to be discovered, discussed and shopped.

No production or premiere date has been announced. OH, HER! is a new OH THAT! Original currently in development.

Every featured product must have at least one authentic Champion in the ensemble—someone who genuinely likes it, wants it, understands its appeal, would use it or knows exactly who it's for. The rest of the table is free to disagree.

No. OH THAT! does not sell guaranteed praise. Products are selected through pre-show curation so authentic enthusiasm and editorial integrity can coexist. Cast members are never required to express opinions they do not hold.

Presenting Partner, The Box Partner, Category Partner, Episode / Story Partner and Featured Product / Brand Integration. Each is custom-scoped and subject to fit, availability, category conflicts and final agreement.

Potentially. Product inclusion and sponsorship are separate decisions. Supplying a product does not guarantee inclusion or a particular editorial outcome.

No. The core ensemble stays consistent and appropriate guests can join the table, but no participation by any person, brand or organization is implied unless it has actually been arranged.

No. The initial goal is to prove one ensemble, format and commerce engine. Expansion is a possibility, not an announcement.

GOT SOMETHING WORTH BRINGING TO THE TABLE?

Bring us the product, brand, idea or partnership. If it belongs in the conversation, we'll tell you how it could show up.

WANT TO OWN THE TABLE?

The OH, HER! Founding Presenting Partner position—show-level association, developed with production while the format is still being built.

Sponsor OH THAT!

No audience, sales or performance figures are represented for OH, HER!. The property is in development.

See all shows

OH, HER! PARTNERSHIP INTEREST

TELL US WHAT YOU'RE TRYING TO ACCOMPLISH.

We'll tell you whether OH, HER! is a fit.

What are you interested in?

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