OH THAT! Black Friday 2026
BLACK FRIDAY
IS GOING LIVE.
FRIDAY, NOVEMBER 27, 2026
Now recruiting sellers, sponsors, creators, nonprofits and audience partners.
A live-commerce event bringing together sellers, brands, creators, entertainment, fundraisers and deals across the OH THAT! network.
SHOP IT.
SELL ON IT.
GO LIVE FROM YOUR STORE.
SPONSOR IT.
FUNDRAISE THROUGH IT.
ONE BLACK FRIDAY EVENT.
MULTIPLE WAYS TO PARTICIPATE.
This is not another Black Friday sale. It is Black Friday happening live.
One event. A lot happening at once.
OH THAT! Black Friday is a live-commerce event designed to bring together sellers, creators, brands, stores, sponsors, fundraisers and shoppers.
Some participants may broadcast through OH THAT! programming.
Some may go live from their own stores, events, venues, booths or phones.
Some will sell products. Some will sell experiences. Some will raise money.
All of it comes together inside one Black Friday live-commerce experience.
- LIVE SELLING
- ENTERTAINMENT
- BLACK FRIDAY DEALS
- CREATORS
- BRANDS
- AUCTIONS
- FUNDRAISING
- TRAVEL & EXPERIENCES
- STORES GOING LIVE
WHAT WILL PEOPLE SEE?
A scheduled Black Friday live-commerce experience with:
- Seller streams
- Featured offers
- Creator segments
- Stores going live
- Fundraising moments
- Sponsor activations
- Event updates
- Programming across OH THAT!
Some programming may be produced by OH THAT! Some may come from participating sellers, creators, stores, venues and partners.
The final schedule will be announced as the event approaches.
Participation
HOW DO YOU WANT IN?
Pick the role that fits. More than one can apply — you can select every role that's relevant.
Updates only
I WANT TO SHOP
Be first to know when Black Friday deals, live programming, auctions and featured sellers are announced.
I WANT TO SELL
Have a store, product, brand or offer?
Sell live on OH THAT! this Black Friday — from your store, studio, event, booth or wherever you are.
I HAVE A STORE
Open the doors. Turn on your phone. Go live.
Physical retailers can participate in scheduled Black Friday selling blocks directly from their own locations.
I'M A BRAND OR SPONSOR
Own a category, support programming, create branded moments, sponsor a live feed or become part of the Black Friday event.
I'M RAISING MONEY
Turn your silent auction, live auction, gala or fundraiser into something bigger than the room.
I'M A CREATOR OR HOST
Want to sell, host, entertain, go live, present products or participate in Black Friday programming?
I HAVE AN AUDIENCE
Publication? Community? Newsletter? Chamber? Association? Platform?
Help bring audiences into Black Friday and become part of the commerce event.
Raise your hand
RAISE YOUR HAND FOR BLACK FRIDAY.
ONE FORM. MULTIPLE ROLES.
This is the participant intake for sellers, sponsors, creators, stores, fundraisers and partners. Select each role that applies — seller and sponsor, creator and seller, nonprofit and audience partner. We keep them all.
Raising money for a nonprofit or charitable event? Start with Black Friday fundraising.
Sell live from anywhere
YOUR STORE CAN BE PART OF THE SHOW.
You do not need to travel to an OH THAT! studio to participate.
Approved sellers may be able to broadcast directly from their store, office, event, hotel, venue, booth, home or phone.
Black Friday should feel distributed, alive and happening everywhere.
Seller and payment availability may vary by country and platform/payment requirements.
OPEN YOUR STORE.
TURN ON THE CAMERA.
GO LIVE.
One Black Friday. Multiple live feeds.
OH THAT! is designed to support multiple simultaneous streams.
That creates room for major programming, seller lives, creator programming, specialty categories, fundraising auctions, remote locations and live events.
The final feed structure will be announced as the event approaches.
Programming
NOT JUST SHOPPING.
SOMETHING WORTH WATCHING.
Black Friday programming may include live selling, entertainment, product battles, auctions, creator segments, special offers and event-only formats.
Some programming may come from established OH THAT! shows.
Some may exist specifically for Black Friday.
The final schedule will be announced as the event approaches.
Fundraising
BLACK FRIDAY CAN DO MORE.
Looking to raise money for a nonprofit, school, charity, association or community event?
Eligible organizations can build auctions and fundraising offers on OH THAT! and participate in the Black Friday commerce event.
Your auction should not be limited to the people in the ballroom.
Initial fundraising participation is focused on eligible U.S.-based organizations. Additional countries may be added as payment, auction and regulatory availability is confirmed.
Need the fundraising-specific path? Go to the Black Friday fundraising page.
Brands & sponsors
DON'T JUST BUY AN AD.
BECOME PART OF THE EVENT.
Black Friday creates opportunities for brands to participate through:
- Event sponsorship
- Category ownership
- Live programming
- Product integrations
- Giveaways
- Featured offers
- Special drops
- Audience partnerships
- Branded segments
- Feed sponsorship
Build the crowd together
THE AUDIENCE DOESN'T COME FROM ONE PLACE.
OH THAT! Black Friday is designed to gather audiences from many directions.
Participating sellers bring audiences.
Creators bring audiences.
Publications bring audiences.
Sponsors bring audiences.
Community organizations bring audiences.
OH THAT! brings them together.
EVERY PARTICIPANT IS ALSO DISTRIBUTION.
WHAT HAPPENS NEXT?
NOW
Sellers, sponsors, creators, nonprofits and partners submit interest and begin planning.
OCTOBER 2026
Programming, offers, participants and partners begin to be announced.
NOVEMBER 2026
Black Friday promotion accelerates.
FRIDAY, NOVEMBER 27, 2026
BLACK FRIDAY GOES LIVE. Primary live event and launch moment.
SATURDAY + SUNDAY
Offers, auctions, seller activity and selected live programming may continue.
CYBER MONDAY
Final commerce and offer window, with potential closing programming.
Black Friday is the main event. Select offers, auctions and programming may continue through Cyber Weekend and Cyber Monday.
Event updates
DON'T MISS THE DROP.
Want to watch, shop or follow the event? Get updates here — programming, schedule, announcements and deals.