AN OH THAT! ORIGINAL
PIMPMY DOG
REAL DOGS. REAL PRODUCTS. REAL STYLE.
YOU PICK THE LOOK.
A real dog. A real human. A few irresistible product choices.
Across a series of live rounds, products become part of the transformation as the audience helps choose what the dog tries, wears, plays with or takes home.
Then comes the reveal.
IN DEVELOPMENT
HOW IT WORKS
DOG COMES IN.PRODUCTS COME OUT.YOU HELP CREATE THE MAKEOVER.
1
MEET THE DOG
Every dog arrives with a personality, a human and a reason for the transformation.
2
SEE THE CHOICES
Across a small number of rounds, approved products enter the show.
3
PICK THE LOOK
The audience helps choose between appropriate options.
4
WATCH THE DOG
The dog tries, wears, plays with or experiences the winning choices when appropriate and safe.
5
THE REVEAL
The final transformation comes together—and available featured products are easy to find.
THE PRODUCTS CREATE THE TRANSFORMATION.THE DOG CREATES THE ENTERTAINMENT.
FOR PET BRANDS
DON'T PUT YOUR PRODUCT NEXT TO THE SHOW.PUT YOUR PRODUCT IN THE SHOW.
PIMP MY DOG is built around something most sponsorships struggle to achieve: the products have a job.
The audience doesn't have to stop watching for the product message.
The product is what they're watching.
- A harness can become a choice.
- A toy can become a test.
- A travel carrier can solve a problem.
- A grooming product can create part of the reveal.
- A bed can become the comfort upgrade.
- An outfit can change the entire look.
THE INTEGRATION ISN'T BETWEEN THE ENTERTAINMENT.IT IS THE ENTERTAINMENT.
THE BIG POSITION
SOMEBODY GETS TO BE THE BRANDTHAT HELPED CREATE PIMP MY DOG.
The Founding Presenting Partner takes the lead commercial position behind the inaugural PIMP MY DOG run.
This is not simply logo placement.
The partnership can be built around meaningful, disclosed participation in the property: helping create transformations, supplying appropriate products or experiences, supporting audience mechanics and becoming part of the visual and promotional world of the show.
POTENTIAL INAUGURAL RIGHTS, SUBJECT TO FINAL SCOPE AND AGREEMENT
- Founding Presenting Partner designation
- presented-by association across the agreed inaugural run
- agreed category exclusivity
- integration into appropriate show moments
- presence on the PIMP MY DOG property page
- agreed on-screen and promotional branding
- agreed promotional clips and stills
- defined organic content usage rights
- inclusion in applicable show promotion
- post-run performance reporting
- first right of refusal on the next Presenting Partner term
- applicable Founder's Dividend benefits
THE LEAD POSITION
OWN PIMP MY DOG
FOUNDING PRESENTING PARTNER — FROM $15,000
Final scope and investment depend on the partnership, rights, category, integrations, content usage and agreed activation.
PIMP MY DOG is in development. OH THAT! does not guarantee audience size, views, sales, impressions or return on investment. Sponsor deliverables, approvals, usage rights and category terms are documented before commitment.
PRODUCTS WITH A ROLE TO PLAY
THIS SHOW DOESN'T NEED COMMERCIAL BREAKSTO MAKE PRODUCTS INTERESTING.
- STYLE
- Apparel, bandanas, collars, harnesses and appropriate accessories.
- PLAY
- Toys, enrichment products and activity products.
- COMFORT
- Beds, blankets, calming environments and home products.
- GROOM
- Coat care, grooming tools and appropriate hygiene products.
- TRAVEL
- Carriers, travel accessories, portable gear and destination-friendly products.
- TREAT
- Appropriate food, treats and feeding-related products subject to safety and dietary requirements.
- TECH + SAFETY
- Trackers, cameras, identification products and appropriate pet technology.
- EXPERIENCES
- Pet-friendly stays, services, outings or other suitable transformation elements.
Sell across several of these categories? Even better. Retailers and multi-category partners can talk with us about broader recurring integrations.
NOT EVERY PRODUCT BELONGS IN EVERY EPISODE.THAT'S WHAT MAKES THE RIGHT ONES MATTER.
SMALLER POSITIONS
NOT EVERY BRAND NEEDS THE WHOLE DOGHOUSE.
Where category conflicts permit, a brand can own a recurring round, mechanic or single defined moment instead of the whole property.
- OWN THE STYLE ROUND
- OWN THE PLAY ROUND
- OWN THE TRAVEL ROUND
- OWN THE REVEAL
- OWN THE COMFORT UPGRADE
Illustrative, custom-built examples — not guaranteed inventory or confirmed permanent format elements.
OWN A FEATURE
FROM $7,500
A recurring product territory, round or audience mechanic, custom-scoped around the role the brand can actually play in the format.
OWN A MOMENT
FROM $2,500
One appropriate product, prize, reveal, challenge or upgrade as a defined part of an episode or campaign.
BEING FIRST SHOULD BE WORTH SOMETHING.
THE FIRST BRAND BEHIND THE SHOWGETS SOMETHING LATER BRANDS CAN'T BUY.
There can only ever be one Founding Presenting Partner of PIMP MY DOG.
That historical position remains true even after the inaugural sponsorship term ends.
Where included in the final agreement, the Founder's Dividend may also provide defined future advantages such as first consideration or first right of refusal on the next Presenting Partner term, a specified renewal benefit or credit, and agreed future activation access.
Founding benefits are finite and contractual.
They do not create perpetual launch pricing, lifetime exclusivity or permanent control of the property.
THE FOUNDING PARTNER GETS PAID BACK IN ACCESS,NOT IN PROMISES WE CAN'T MAKE.
ONE TRANSFORMATION. LOTS TO USE.
THE STYLE REVEAL DOESN'T DISAPPEARWHEN THE SHOW ENDS.
PIMP MY DOG naturally creates visual moments around products:
- the arrival
- the choices
- the vote
- the try-on
- the reaction
- the transformation
- the reveal
A partnership can include an agreed package of clips, stills and other show assets for approved uses.
Content rights, term, channels, editing rights and paid-media usage are defined in the partnership agreement.
LIVE ENTERTAINMENT CAN ALSO BECOMEUSEFUL BRAND CONTENT.
SELLERS + BRANDS
GOT SOMETHING A DOG SHOULD TRY?
We're looking for appropriate products and experiences that can genuinely contribute to a transformation, choice, test, reveal or happy dog.
Submitting a product does not guarantee inclusion. Products must fit the format, be accurately represented, be genuinely available when presented as shoppable, and satisfy applicable safety, welfare, fulfillment and commercial requirements.
YES, YOU GET A SAY.
YOU PICK THE LOOK.
The audience helps shape the transformation by choosing between approved options during the show.
Vote on the look. Watch the dog react. See the transformation come together.
SEE IT. PICK IT. SHOP IT.
And when something makes you say “OH THAT!”—find it without leaving the fun behind.
Audience voting is part of the format in development. It is not live yet.
DOGS + THEIR HUMANS
THINK YOUR DOG HAS MAIN CHARACTER ENERGY?
We're interested in real dogs with personality and humans who are comfortable participating in a live transformation.
Looks aren't the qualification. Personality helps.
A genuine need, occasion or transformation idea helps. And the dog's comfort comes first.
Submitting interest does not guarantee casting or participation.
ANIMAL WELFARE
THE AUDIENCE CAN PICK THE LOOK.THE DOG CAN ALWAYS SAY NO.
No vote, sponsor integration, product placement or television moment outranks the animal's welfare.
A dog will never be forced to wear, eat, use or interact with something because an audience chose it or a sponsor supplied it.
Animal welfare overrides format mechanics, audience choice, sponsor integration and content needs. The audience may choose among appropriate options. The dog can always opt out.
- COMFORT FIRST
- Stress or discomfort stops the activity.
- SAFE PRODUCTS
- Featured products must be appropriate for the participating dog and intended use.
- FOOD + TREATS
- Dietary restrictions, allergies and owner instructions override the format.
- FIT MATTERS
- Wearables and equipment must fit safely and appropriately.
- NO FORCED INTERACTION
- A dog can decline the moment.
- HUMAN APPROVAL
- The dog's responsible human remains part of welfare decisions.
- PROFESSIONAL INPUT
- Qualified professional guidance may be used where the activity or product requires it.
FUNNY IS GOOD. FABULOUS IS GOOD.A HAPPY DOG IS NON-NEGOTIABLE.
IF YOU WANT IT
THE COOL STUFF SHOULDN'T BE HARD TO FIND.
Featured products presented as purchasable must be genuinely available or clearly identified otherwise.
Where applicable, viewers should be able to see:
- product identity
- seller
- price
- relevant options or sizing
- material terms
- shipping information
- return terms
- sponsored or paid relationship disclosures
Sponsor participation does not convert an advertisement into an independent recommendation.
Where a product is sponsored, supplied or otherwise commercially connected to the show, we disclose that relationship appropriately.
REAL ANSWERS.
Yes, subject to availability, fit and final agreement. The Founding Presenting Partner opportunity begins at $15,000, with final investment determined by scope, rights, exclusivity, integrations and usage.
Potentially. Own a Moment and Own a Feature partnerships allow appropriate brands to participate at smaller scopes where category and exclusivity considerations permit.
Potentially. Product inclusion and sponsorship are related but separate decisions. Supplying a product does not guarantee editorial inclusion, positive treatment or sponsorship rights.
No. Commercial integrations are agreed in advance, but animal welfare, accurate product representation, disclosure requirements and the integrity of the format remain controlling.
PIMP MY DOG is being developed as a recurring OH THAT! Original. Specific premiere dates and episode schedules will be announced when confirmed.
When a featured product is presented as shoppable, it should be genuinely available or clearly identified otherwise. Product and transaction details will be provided where applicable.
No. Audience participation happens only among appropriate approved choices. Animal welfare, responsible-human decisions and applicable professional guidance override voting.
Yes. Participant interest can be submitted, but submission does not guarantee casting.
PIMP MY DOG
THE DOGS ARE COMING.THE PRODUCTS ARE COMING.THE FOUNDING POSITION IS STILL OPEN.
PIMP MY DOG is being built now.
That means there's still time for the right brand to become part of how the property begins—not simply buy space around it after everything has already been decided.
PIMP MY DOG INTEREST