Skip to main content
OH THAT!

Seller Center

HOW SELLING ON OH THAT! WORKS.

OH THAT! is a live-shopping marketplace with two ways to sell: shows we produce and put your products in, and shows you run yourself.

This page is for people already interested in selling. If you'd rather just raise your hand and let us sort it out, go straight to the founding sellers.

YOU MIGHT ALREADY BE A SELLER. YOU JUST DON'T CALL YOURSELF ONE.

Join the founding sellers

Two ways to sell

Two ways to sell.

Path one

Sell with OH THAT!

You bring the merchandise.

Depending on the opportunity, OH THAT! may provide the show, the host, the audience experience, the merchandising and the production.

You don't have to become a live-shopping personality to sell live.

Join the founding sellers

Path two

Sell it yourself

Approved sellers will be able to run their own live-selling shows through OH THAT!.

OH THAT! provides seller standards, training, marketplace infrastructure and the live-shopping environment.

This is rolling out with our first seller group — join the founding sellers to be in it.

Join the founding sellers

YOU CAN DO BOTH.

A strong seller with strong merchandise can both be featured in shows we produce and run their own. Most founding sellers will start on one path and grow into the other.

Seller development

Never sold live before?
Good. We'll show you how.

You don't have to already be a professional live seller. OH THAT! is actively developing sellers. Founding sellers get access to practical training covering things like:

  • Choosing what to sell
  • Presenting products naturally
  • Creating a compelling offer
  • Talking to a live audience
  • Camera and audio basics
  • Shipping and fulfillment
  • OH THAT! seller standards
  • Preparing for your first show
Join the founding sellers

Who sells here

This isn't only for ecommerce companies.

  • Makers
  • Artists
  • Collectors
  • Retailers
  • Vintage sellers
  • Specialty sellers
  • Hobbyists
  • Creators
  • Brands
  • Community businesses
  • Nonprofits
  • People downsizing collections
  • People who know a category extremely well
  • People with unusual inventory
  • People who simply have great stuff

Everyone needs a home. Sometimes that means a specialized environment. Usually it just means an ordinary marketplace that's better at making room — including a grown-ups-only channel for products that need one.

Find your category

Where do you already know your stuff?

PICK ONE TO START.
YOU CAN ALWAYS EXPAND LATER.

READY TO PUT YOUR NAME IN?

The founding seller application takes a few minutes. One application covers both selling paths.

Join the founding sellers

Seller FAQ

Questions, answered.

A global live-shopping and product-discovery platform. We curate remarkable products and present them through fast-moving live shows hosted by trained, paid talent.

Brands, makers, artists, artisans, designers, hotels and experience operators with something genuinely remarkable. Curation is by product, not company size.

No. OH THAT! is gay-owned and gay-operated, and open to everyone. We do actively want LGBTQ+-owned businesses on our stage.

Independent art, artisan goods, design, jewelry, beauty and grooming, home, food, travel and experiences, hotels, limited editions, and established brands with interesting launches — plus things we haven't thought of yet.

Yes. An artist with 15 signed pieces can be every bit as interesting as a brand with 15,000 units. Scarcity can be an advantage.

We review submissions for product remarkability, story, live-demonstration potential and readiness to fulfil. Founding-seller review is happening now.

A host presents your product live, demonstrates it, tells its story and asks for the sale. Shows move fast and are merchandised around specific offers.

Trained OH THAT! hosts from our roster — performers, comedians, creators, presenters and retail naturals. We match hosts to products.

Founding seller terms are currently being finalized.

Primarily through commerce economics on products sold and produced selling moments. Founding seller terms are currently being finalized.

Fulfillment responsibility is agreed per seller and disclosed to buyers before purchase. Most launch sellers are expected to fulfil their own orders.

Return and refund terms are disclosed before purchase and agreed with each seller. Specific launch policies are being finalized.

Payment timing is part of the commercial agreement. Founding seller terms are currently being finalized.

Enough to honour the offer you put on stage. Limited, numbered and live-only quantities are welcome — just tell us the real number.

Yes. OH THAT! is designed as a global platform. Available markets expand as fulfilment and payment rails are established.

We measure what happens: views, engagement, units sold and order data relevant to your drop. Reporting detail is being finalized with our launch sellers.

Yes — repeat sellers are the point. Returning merchants and new drops keep the schedule interesting.

Fun should not require blind faith.

Nothing is for sale yet, so here is exactly what we are committing to before anything is.

  • Every seller is reviewed against published seller standards before going live.
  • Return, refund and shipping terms will be visible before you buy — not after.
  • Who ships your order, and who to contact if it goes wrong, will be stated up front.
  • Where a drop supports an LGBTQ+ organization, the contribution is disclosed before you buy.
  • What is paid, sponsored or commercial is labeled as such.
  • Payments will be handled by an established payment provider; we will name it here before checkout opens.

Published policies

Buyer protection, shipping, returns and refund policies will be published before the first drop goes on sale. They do not exist yet, and we are not going to pretend they do.