Founding Brands · Limited introductory period
GET YOUR BRAND IN THE GAME.
Put your brand inside Daily 5 and I KNOW THAT! — without buying a sponsorship first.
For a limited introductory period, selected brands, makers, creators and merchants can be featured across OH THAT!'s trivia-to-commerce experience with no upfront sponsorship fee.
- You bring something worth featuring.
- You help bring people into the room.
- We bring the game, the show and the selling experience.
Five quick questions, every day
Who this is for
BUILT FOR BRANDS WITH SOMETHING INTERESTING TO SHARE.
We're especially interested in independent brands, LGBTQ+-owned and LGBTQ+-affirming businesses, creators with products, personality-driven shops, giftable goods, memorable founders and products with a story.
You do not need a giant audience.
You do need a real product or offer, a real way to reach people who know or follow you, and a willingness to promote the experience with us.
The idea
WHAT IF YOUR NEXT PROMOTION WERE ACTUALLY FUN?
Most product promotions feel like ads. This does not.
Daily 5 gives people five quick trivia questions to play during the day. I KNOW THAT! brings them into a live trivia game show at night.
Your brand can become part of that experience — through a sponsored moment, product feature, theme, special offer or other integration that makes sense.
Your audience gets something fun to do. Our audience discovers something new. And if there's something worth buying, we can sell that too.
- YOUR BRAND
- DAILY 5
- I KNOW THAT! LIVE
- DISCOVERY + ENGAGEMENT + COMMERCE
What a feature may include
WE MAKE YOUR BRAND PART OF THE GAME.
Every feature is built around fit. Depending on your product, audience and timing, your feature may include:
01
Daily 5 integration
Your brand, product, category, founder story or theme incorporated into the Daily 5 experience where it fits naturally.
02
Live show recognition
Sponsor recognition or brand integration during I KNOW THAT!
03
Product or offer spotlight
A product, collection, bundle, drop, discount or special offer featured where it makes sense.
04
A selling moment
When appropriate, OH THAT! can create a commerce moment around your product or offer.
05
Production without the lift
OH THAT! handles the game format, hosting, show flow and production. You do not need to create your own show.
06
Content beyond the night
Where appropriate, the experience may create clips, screenshots, recap moments or promotional material that can continue working after the live show.
EARLY-PARTNER ADVANTAGE
Successful early partners may receive preferential consideration for future sponsorships, recurring integrations, advertising, commerce opportunities and category partnerships.
Each feature is shaped together. Inclusions vary by partner and are confirmed before anything goes live.
The tradeoff
THE TRADEOFF: YOU HELP BRING PEOPLE INTO THE ROOM.
NO UPFRONT SPONSORSHIP FEE DOESN'T MEAN NO COMMITMENT.
We're waiving the upfront sponsorship fee because this is a partnership, not a giveaway.
If we feature your brand, we expect you to help promote the experience and invite your audience to play with us.
You do not need a massive following. But you do need a real way to reach people who already know, like, follow or buy from you.
That might include
- TikTok
- YouTube
- SMS
- Your customer base
- An in-store audience
- A community group
- A creator following
- Other meaningful distribution
We promote the experience. You promote the experience. Then we put those audiences together.
YOUR PROMOTION IS PART OF THE PARTNERSHIP.
Commerce
AND YES, WE CAN SELL STUFF.
If you have a product, collection, bundle, drop, discount or offer that makes sense for the audience, let's put it in front of them.
You remain responsible for agreed inventory, product accuracy, shipping, customer service and fulfillment unless we agree otherwise.
If we sell your product or offer through the experience, OH THAT! typically participates in attributable sales.
For many partnerships, that starts around 20%, depending on margins, fulfillment, discounts, product type and the structure we agree to together.
There is no complicated marketplace commitment just to apply and see whether we're a fit.
How it works
FROM "HELLO" TO GAME NIGHT.
Step 1
APPLY
Tell us about your brand, product, offer and audience.
Step 2
WE LOOK FOR FIT
We determine whether your brand makes sense for Daily 5, I KNOW THAT! and the OH THAT! audience.
Step 3
WE BUILD THE MOMENT
Together we choose the date, product/offer, promotional angle and what the feature should include.
Step 4
WE BOTH PROMOTE
You invite your audience. We invite ours. Then everybody plays.
Experience it
DON'T TAKE OUR WORD FOR IT. PLAY.
The easiest way to understand this is to try it.
I KNOW THAT!
Learn what the live game is, how it works, what players can win and what happens during the show.
See what I KNOW THAT! is all aboutPLAY LIVE
Come experience the actual live game.
Weeknights. Pre-show 8:54 PM ET / 5:54 PM PT. Question 1 at 9 PM ET / 6 PM PT.
Play I KNOW THAT! liveFounding Brands
WANT TO GET IN THE GAME?
We're opening Founding Brand opportunities during this introductory period.
There's no upfront sponsorship fee for selected partners.
Bring us something interesting. Bring a real way to reach your audience. We'll bring the game.